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Amy’s Yard Master Class Program 2016

Monday, September 7th, 2015

Evening all,

So proud of the Amy’s Yard Master Class cohort this year, an incredible group on truly talented young musicians and artists.  Want to take a moment to share some of the latest updates from the 2016 Master Class Series. Below are a few of my favourite moments & videos captured during the Master Class sessions.

Amy’s Yard Vocal Master Class:

During week four of the latest Amy’s Yard cohort the group had a vocal coaching master class with singer & Songwriter, Klara Kjellen. Here the young singers, rappers and producers learnt various vocal techniques and breathing exercises which they can now put into practice every time they perform!


Amy’s Yard Stage Presence Master Class:

The cohort took part in a stage presence master class with actor and artist Anthony Adjekum during week 5. During this session the young singers, rappers and producers learnt various tools to help them build their confidence and technique when performing on stage. ( Adjekum then attended rehearsals prior to final event to review their performances before the final showcase.)


Amy’s Yard Digital Master Class:

The cohort had a Digital Marketing Master Class with Alex Boateng at Island Records discussing how to implement a successful online marketing campaign for their music with the tools available to them. They were also joined by Alex Thompson from EngageSciences who schooled them on using Online Resource & Social Media to amplify their music. The session covered how to build & activate online communities to go hand in hand with real world activity.


Island Records A&R Master Class:

The final master class prior to the live showcase and next stage of the program was taken with Ben Scarr, A&R Manager at Island Records – the guys & girls were lucky enough to also be joined by AWF Patron Darcus Beese, President of Island Records.

Both Darcus and Ben have worked their way up through the industry and are a real inspiration to young people hoping to work within it themselves. They both talked about how much work it takes to make it, how you have to continually work at your craft and that it’s never down to just ‘a lucky break’. As an A&R expert, Ben was able to give the guys some tips on where and how to get themselves noticed.


Hope you enjoy watching a few of the videos documenting the Master Class Program. Truly an inspirational group of talented kids!

To find out more about the Amy’s Yard Master Classes and other work the Amy Winehouse Foundation industry do head over to our website now via this link: Amy’s Yard –




Mitch Winehouse returns to The Hippodrome London, 21st August with Special Guest!!!

Thursday, July 30th, 2015

Hi All,

My next residency at the incredible Hippodrome Casino, London is going to be a special one!  So far the shows have been everything hoped for and a beautiful venue to grace the stage of.

I will be joined on the 21st by a very special guest, look out for clues nearer the time and get your tickets via the Hippodrome Website and this link:  Buy Tickets Amy Winehouse Foundation, Aug 21st @ The Hippodrome Casino, Leicester Square

Going to be a special night, get tickets early to avoid missing out

Mitch x


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Horace Panter – Painting of Amy

Thursday, July 30th, 2015

Hi All,

The amazing Horace Panter Art (from The Specials (Official)) painted this beautiful Amy artwork exclusively for the Amy Winehouse Foundation.

Horace Panter of The Specials fame, is a world renowned artist, and lent his skills to this print of Amy, made exclusively for the Amy Winehouse Foundation.

Item Details:
-Made exclusively for the Amy Winehouse Foundation
-Available in two sizes 40x30cm and 50.5×40.5cm

*50% of the proceeds goes towards the Amy Winehouse Foundation.

Buy your print today with 50% of proceeds to AWF to help us support, inform & inspire vulnerable & disadvantaged young people to reach their full potential:

Mitch x


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