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ADOT #ShedLight Campaign x Amy Winehouse Foundation

Tuesday, January 13th, 2015

Mitch x ADOT

Hi all,

I wanted to share an update on the x Amy Winehouse Foundation #ShedLight Christmas campaign.

To raise awareness of the 93,000 homeless people all over the UK, ADOT.COM has launched a social campaign, highlighting the fact that homelessness is all around us but that no one seems to see it.

The campaign aims to raise money for two different charities, the Amy Winehouse Foundation and New Horizon Youth Centre, and their work in helping and empowering homeless people. Anyone can help support the cause, simply by texting ADOT01 £5 to 70070.

Based on the insight that homeless people are becoming invisible on the streets of the UK, the campaign idea explores beautifully strange portraits of the homeless wrapped in Christmas lights. This is accompanied by a haunting interpretation of the legendary music track ‘Creep’ by Radiohead.

The campaign, which will be running in cinemas, press, on TV, posters and social media, will also be actively supported by public figures Jon Snow, Barbara Winsor, Mitch Winehouse, Caprice and many others.

Ajab Samrai, Chief Creative Officer of Ogilvy & Mather Japan said: “With such potent and beautifully disturbing images, this Christmas it will be harder than ever to look away from homelessness.”

See more at:

Watch this video to learn more and share the campaign with your friends via your Social Networks. All support welcomed for such a worthy cause.

Mitch x

Amy Winehouse Foundation Gala 2014

Thursday, November 20th, 2014

Hi All,

Tuesday night played host to the foundation’s annual gala, with proceeds from the event going to support the cause. Thank you to all who attended and supported!

The Amy Winehouse Foundation works to prevent the effects of drug and alcohol misuse on young people. We also aim to support, inform and inspire vulnerable and disadvantaged young people to help them reach their full potential. The Foundations work is truly life changing & the Gala was a celebration and fundraiser event to celebrate those young people’s successes in 2014.

Here are a few photos captured at the Event:

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Recent ‘But Beautiful’ Press Features:

Monday, November 3rd, 2014

Some Recent Features of ‘But Beautiful’ & the work to raise funds for the Amy Winehouse Foundation. All artist profits go towards the foundations work so grab a copy today!

Daily Express

Daily Express

Daily Star

Daily Star 

Daily Mirror

Daily Mirror